# Robots.txt for ivfmatters.co.uk
# Optimized for crawl efficiency & SEO

User-agent: *

# Shopify system paths (DO NOT REMOVE)
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /checkouts
Disallow: /account
Disallow: /search

# Parameter-based duplicate URLs
Disallow: /*?_pos=*
Disallow: /*?variant=*
Disallow: /*?ref=*
Disallow: /*?s=*
Disallow: /*?trk=*
Disallow: /*?pr_prod_strat=*
Disallow: /*?orderby=*
Disallow: /*.atom

# Shopify internal / tracking paths
Disallow: /web-pixels-manager/
Disallow: /wpm/

# Collections & blogs with filters (Shopify default)
Disallow: /collections/*+*
Disallow: /blogs/*+*

# IMPORTANT:
# Do NOT block /policies/ entirely – EEAT pages must be crawlable

# Explicitly allow key policy pages (EEAT / trust)
Allow: /policies/refund-policy
Allow: /policies/shipping-policy
Allow: /policies/privacy-policy
Allow: /policies/terms-of-service

# Sitemap
Sitemap: https://www.ivfmatters.co.uk/sitemap.xml